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We empower business growth and digital transformation in adverse, complex and uncertain contexts.
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Companies integrating digital solutions face unprecedented challenges that require comprehensive management of legal, public affairs and strategic communications.
AT BLUEWAY WE UNDERSTAND, ANTICIPATE AND ADDRESS THE CHALLENGES OF INNOVATION:
Technology outpaces regulation, generating uncertainty. At Blueway, we guide companies in proactively managing their legal, regulatory, and reputational risks.
As companies grow and adopt technological innovations, risks and conflicts arise in different domains. We support companies that need to manage their legal conflicts and protect their reputation.
In the ever-evolving regulatory landscape, collaborative business strategies are essential. Blueway is the strategic bridge between decision makers and companies.
OUR SERVICES
Complex scenarios require comprehensive and multidisciplinary strategies
Regulatory Intelligence:
The changing regulatory landscape forces companies to develop and execute comprehensive public policy and communications strategies that enable them to prevent and manage regulatory and reputational risks.
Faced with this complex scenario, companies must be an active part of the construction of public policies. Influencing and participating in these processes will contribute to a strengthening of the sector.
What we offer:
a. Monitoring and follow-up of regulatory and legislative developments.
b. Identification of regulatory risks and opportunities that may impact our clients’ areas of interest.
c. Preparation of customized reports with strategic insights that provide our clients with a detailed understanding of what is happening in the non-market: regulatory updates, legislative developments, discussions and debates.
Positioning strategies and crisis management:
An effective participation in the construction of public policies by companies requires the design of strategies and construction of methodologies that allow them to comply with their business objectives and with the best practices of the technology sector.
The challenges in technology also imply the need to implement comprehensive public affairs and communications strategies to prevent and adequately manage crises that may impact the reputation of companies.
What we offer:
a. Identification of relevant stakeholders in the legislative and executive branches of government and public opinion. Measurement of impact and incidence for the business.
b. Elaboration of comprehensive public affairs and communications strategies to achieve your business objectives.
c. Development of a strategic roadmap to achieve business objectives. Through specific actions and timelines, our clients can navigate a dynamic regulatory landscape with confidence, armed with comprehensive sector knowledge and a clear plan of executable actions.
d. Crafting distinctive narratives grounded in regulatory monitoring and intelligence. This process involves identifying trends and crucial elements to strategically position and manage both risks and opportunities.
Relationship management:
A robust strategy demands effective execution, enabling companies to establish a significant presence among decision-makers and opinion leaders. This involves proactive engagement in shaping regulations and public policies that impact the technology sector.
When companies communicate effectively, they are one step ahead. At Blueway, we help our clients lead and influence the technology sector.
What we offer:
a. Through collaborative work strategies, our work focuses on positioning messages in front of key stakeholders.
b. Execution of strategies and action plans based on the understanding of the regulatory and normative ecosystem.
c.Identification of spaces for participation in the executive and legislative branches, in order to participate in decision making on issues of interest to our clients.
Compliance:
Digital technologies regulations are complex and ever-changing. We are the ally that companies need to navigate in this context.
Regulatory trends on Artificial Intelligence, privacy, online commerce and the digital world are constantly being updated, making compliance difficult for the use, development and implementation of technologies. Additionally, unawareness or non conformity with regulation is a risk that leads to costly litigation and fines.
Consumers are increasingly attentive to how companies handle their data and comply with regulations, impacting the reputation of companies.
Knowing the regulatory environment and being guided on its concrete application is crucial for the proper use, development and implementation of digital technologies.
What we offer:
a. Training: managers and teams will be aware of the regulation and know how to comply with it.
b. Guidance: we advise on the specific application and form of compliance with the regulation of digital technologies.
c. Risk assessment and management: we identify and analyze the legal and regulatory risks faced by companies, offering:
i. Development of compliance policies, procedures and strategies.
ii. Accompaniment in the handling of non-compliance incidents.
iii. Representation in case of regulatory inspections or investigations by Colombian public authorities.
Contract management:
Contracts related to digital technologies are highly technical and complex.
Lack of knowledge of the technologies and their implications, as well as the applicable regulations, increases the risk of contractual and legal breach, resulting in lawsuits, penalties and fines.
Neglecting the contract life cycle, from preparation to termination, increases operating costs and hinders effective negotiation, efficient execution and conflict prevention.
Comprehensive contract management is an opportunity to improve operational efficiency and achieve stronger business results.
What we offer:
Guidance in the preparation, negotiation, drafting, execution and termination of commercial and contracts specialized in digital technologies, including:
i. Provision of digital services.
- Software as a Service (SaaS).
- Platform as a Service (PaaS).
- Infrastructure as a Service (IaaS).
- Software development.
- Maintenance & Support.
- Distribution.
- Cloud computing.
ii. Intellectual property licensing.
iii. Confidentiality and non-competition.
iv. Supply, distribution and commercial agency
v. Business collaboration and joint ventures.
b. Audit on contracting policies and processes for risk analysis and management.
c. Guidance on the implementation of legaltech tools for contract management.
d. Audit of existing contracts to analyze compliance and identify potential risks.
Personal data protection and privacy:
Organizations collect and process large amounts of personal data in the digital environment. Regulatory implementation requires a highly pragmatic approach that safeguards individuals’ privacy and enables business growth.
Privacy protection is now a competitive advantage in the marketplace because it increases consumer confidence. Secure and ethical handling of personal data reduces the risk of unauthorized or improper use of information.
Companies must respond effectively to IT security incidents to mitigate potential damages and penalties.
What we offer:
a. Training: managers and teams will be aware of the regulation and know how to comply with it.
b. Guidance: we advise on the specific application and compliance with the regulation on personal data protection.
c. Data Protection Impact Assessment (DPIA): (DPIA – Data Protection Impact Assessment): we identify and analyze the legal risks faced by companies. We develop regulatory compliance policies and risk reduction strategies.
d. Development of privacy policies and procedures including terms and conditions and policies for Apps and Websites, and Corporate Data Protection Policies.
e. Assistance in the preparation, negotiation, drafting, execution and termination of contracts for the processing of personal data.
f. Advice on the implementation of privacy enhancing technologies (PET), such as consent management systems and data automation.
g. Advice and legal representation in litigation, petition rights, constitutional remedy (tutelas), complaints and requirements before the Colombian data protection authority – Superintendence of Industry and Commerce.
h. Management of data security incidents: We develop plans and protocols for the management of data security incidents, including notification of data breaches to the authorities and affected individuals.
Litigation:
The increasing amount of interactions and flow of information in the digital environment can lead to legal disputes.
Lack of knowledge about digital technologies and how they work makes it difficult to prevent or settle conflicts. Companies should know in detail the aspects that cause major conflicts, in order to prevent them or manage them in the best way.
Disputes in the digital environment can involve parties located in different jurisdictions, which can make them difficult to resolve.
Emerging digital technologies, including Artificial Intelligence, function with unprecedented dynamics, presenting legal liability rules with unparalleled interpretation challenges.
What we offer:
a. Advice on identifying litigious patterns in the organization and developing strategies for the mitigation of legal disputes.
b. Accompaniment in amicable dispute resolution: pre-judicial and judicial settlement, direct negotiations and mediation.
c. Accompaniment and legal representation in:
i. Reorganization and judicial liquidation proceedings before the Superintendence of Corporations or ordinary justice.
ii. Ordinary proceedings before the civil, commercial and arbitration jurisdiction. Mainly declarative contractual and executive proceedings.
iii. Constitutional remedy (tutela), class actions and group actions. We specialize in the human right to freedom of expression, data protection and privacy.
iv. Petition rights, complaints, requirements and sanctioning processes before authorities such as the Superintendence of Industry and Commerce.
v. Proceedings on consumer rights.
WHY BLUE WAY?
BLUE WAY
CULTURE
Vision
Acting as global catalysts for disruptive companies, driving the consolidation of enterprises with global impact through innovation and responsible adoption of digital technologies.
Mission
We integrate legal consulting services, public affairs, regulatory issues, and strategic communications to support companies in Colombia and Latin America in their economic growth and digital transformation processes.
- Dream big: We actively seek to have a global presence and impact, prioritizing a practical approach over a merely theoretical one.
- Relentless Intellectual Curiosity: To empower our members, we advocate for continuous learning, critical thinking, and ethical awareness for the transcendence of work.
- Transparency: We seek and accept the truth in its deepest form, even when it may be uncomfortable or challenging. We embrace authenticity in all aspects of life to create an environment of trust and encourage informed decision-making.
- Meaningful Work: We approach our profession with a commitment to fostering social value and safeguarding human dignity. To empower our members, we advocate for a culture of continuous learning, critical thinking, and ethical awareness, enabling us to excel in our endeavors and make a meaningful impact.
- Meaningful relationships: We build relationships based on empathy and mutual respect.
- Disruptive Innovation: For a different world, different solutions. Our creativity and interdisciplinary team enable us to offer innovative solutions to challenging problems.
- Practicality: We turn uncertainty into certainty. We provide timely solutions in a changing world and develop tools to efficiently navigate the maze of challenges in the digital world.
- Respect: The quality of our professional relationships is the foundation of our work. We respect spaces, time, culture, diversity, and the client as a human being. We prioritize effective communication, honesty, and trust.
- Compliance: Our quality standards are based on best practices in our sector.
LEADERS OF OUR TEAM
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José Daniel Sánchez Quiñones
Founding Partner and CEO.
As a lawyer and political scientist from Javeriana University, Colombia, and an Advanced Master (Adv. LL.M) in Law and Digital Technologies from Leiden University, Netherlands, he has focused his professional practice on enhancing the growth of companies across various sectors through risk management in digital transformation and innovation processes.
Additionally, he is an adjunct professor at Javeriana University in commercial law and digital law, and the director of the AI governance research group at Universidad de los Andes, Colombia.
- Colombian Commercial Law Association (Colegio de Abogados Comercialistas)
- Colombian Legaltech Association (ALT + CO).
- Colombian Association of Data and Privacy (ADAPRI).
- Internet Society.
This image was created with AI
Rafael Gutiérez Torres:
Founding Partner.
Social Communicator from Universidad Javeriana and MBA from Colegio de Estudios Superiores de Administración (CESA), with more than 13 years of experience in Strategic Communications, Public Relations, BTL, relationship marketing, brand marketing and influencer marketing with extensive knowledge in stakeholder relations, brand positioning and strategic analysis.
In recent years he has worked as a consultant in public affairs and strategic communications with public and private sector personalities and as communications director, Country Manager and COO at important latinamerican companies.
OUR ALLLY
Consulting firm located in Florida, United States, with more than 30 years of experience in:
- Design of Integral Asset Protection Strategies.
- Multinational corporate structuring.
- Accompanying and Managing Strategies and Assets.
RSM es la 6ta red de Firmas de Auditoría e Impuestos corporativos más grande del mundo y la 7ma en Servicios de Consultoría.
En Colombia cuentan con las prácticas de BPO, Legal y Gestión de TI, con sedes en Bogotá, Bucaramanga, Cali y Medellín.
